Bumfa Group welcomes the new year 2020 with a new brand - SAFIRA.
This is not just a step in the development of the product portfolio - it is an independent business area with the potential to develop in several countries around the world.
From January 2020, active building of distribution in Russia begins. From February 2020, work begins on the markets of Kazakhstan, Azerbaijan and Uzbekistan. In the second half of 2020, it is planned to introduce the brand to non-CIS countries, mainly the Middle East region.